A trade show can do wonders for your business. Before you get all excited about the new contacts that you will get, you have to plan out how you will set up your area. If you don’t get the right look and some goodies to hand out then it could flop completely. Usually you get a table or two for your own stuff. A nice cloth that covers the table and goes to the floor is important. Think about using the front of the tablecloth to show your company name. If you have a nicely embroidered logo done huge on the front space, then you have a sign basically. You can use the area under the table that is hidden to store your boxes and whatever else you have with you. That is professional and tidy.
In addition to this it is important to train your staff in handling the quick sell. When you are flooded with individuals wanting more information about your business, you have to move quickly so as not to lose their attention. If you are backed up for a while then people may be tempted to move on to the next booth. Finding a quick talk about your business should be encouraged before attending the trade show so that all employees can figure out their talk and spout it quickly. Sure their will be some questions and some people won’t move through as quickly as others, but that is why it is extremely important to have a plan.